Earn Your Stripes
The Cincinnati Bengals have an exciting young core of players led by Joe Burrow and Joe Mixon. This campaign concept is built on the call to action, "Earn Your Stripes," that highlights the work and effort that these young players need to put in to earn the right to wear the Bengals orange and black. It also serves as an invitation to fans to support the team and put in work along with the players. Iconic legends are included to highlight the greatness that can be achieved and to serve as a reminder of the stars who built their careers as Bengals.